About the Company

Adaptive Insights is a company that specializes in IT infrastructure, Founded by the owner who built the infrastructure for the Comcast2 building in downtown Philadelphia. Initially, the company had a basic website with a clip art logo. However, as the business grew, the owner realized that he needed to establish a stronger brand to effectively promote his services and stand out from competitors.

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The Situation

To achieve this goal, he hired me to remake the logo, create brand guidelines, design business cards and revamp his website.

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The Logo

The first step was to redesign the logo to give it a more professional look and feel. We worked closely with the owner to understand his vision for the company and used that as inspiration for creating a new logo. The new design incorporated modern typography and colors that conveyed trustworthiness and reliability.

A complete rollout of hybrid formats of the main logo was made, giving the Brand flexibility to appear dynamically and clearly recognizable in various scenarios

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Brand Guidelines

Once we had finalized the logo design, we created brand guidelines which included details on color scheme, typography, imagery style and tone of voice. These guidelines were crucial in ensuring consistency across all marketing materials.

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Business Cards

The next step was designing business cards that reflected Adaptive Insights' new branding. We used high-quality paper stock and printing techniques to create cards that felt substantial and luxurious. The card design featured the newly redesigned logo prominently along with key contact information.

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Website Revamp

Finally, we revamped Adaptive Insight's website using the new branding guidelines as inspiration. We focused on creating an engaging user experience while showcasing their services in an easy-to-understand manner. The site featured bold typography, clean layouts, and striking imagery.

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