About the Company

ABT has a thriving behavioral treatment association for autistic adults with an established logo that they were very happy with however, they were building an app for their business and the logo did not translate well in a smaller format from a UX standpoint.

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The Situation

The app developer recommended we redesign the logo in a way that would translate well and be easily visible, regardless of size or shape of any screen or panel used in the app or any other surface.

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The Strategy

We worked very hard with the client to keep all of the favorable elements of the logo, while adapting them into a format that will make the logo more versatile and it's actual use cases.

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The Logo

A strong prominent logo inspired by the client's previous logo and the puzzle piece symbol, often associated with autism and other diverse cognitive challenges. It is meant to represent the complexity and "puzzling" nature of the conditions.

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The Logo Kit

A strong prominent logo with variations that allow it to be dynamic and adap to its surroundings. These variations also make the brand clearly recognizable in various media and scenarios.

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Brand Guidelines

An established system to organize how the artistic brand elements should be used in order to maintain brand consistency.

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Marketing Collateral

We also gave examples of how it would show up on other brand touch points, including an app, business cards, apparel, banners, merchandise, and more.

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