About The Company

The client was planning on launching an eco-conscious cleaning product company. He wanted superior branding from the start so he hired Positiv-Media Bureau very early in the process.

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The Situation

The client wanted a turnkey branding solution for his cleaning product business. After a thorough discovery session, I was able to extrapolate his mission, vision, goals, and value proposition to build compelling brand visuals.

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The Strategy

The brand touchpoints would include a logo, brand guidelines, website, product labeling, product mockups, sales sheets, presentation deck, and digital ads.

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The Logo

A clean, stylish wordmark that would be easily recognizable and reflect the personality of the brand. A complete rollout of hybrid formats of the main logo was made, giving the Brand flexibility to appear dynamically and clearly recognizable in various scenarios.

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Brand Guidelines

An established system to organize how the artistic brand elements should be used in order to maintain brand consistency.

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Label Design

PMB worked on designing the labels meant to dress up the Remedii products' bottles for customer facing purposes. It involved the creation of visual elements, text, and information displayed on the product's packaging. Both packaging and label design play a crucial role in conveying information about the product, its brand identity, and attracting potential customers.

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Positioning for Success

In order to shop for investors, he needed to have a branded deck and sales sheets in addition to the website and product mockups. It is essential to provide a clear vision of what investors are buying into.

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Marketing Collateral

We applied the visual language, and style guide developed by PMB to standing banners, t-shirts, business cards, tablecloths, and other types of merch.

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Digital Media

A customized, modern and clean website was created for Remedii, in addition of social media posts. A perfect opportunity for the newly developed brand to shine, with bright colors, clear communication, and powerful imagery.