About the Company

The Highmark Group is a "family of brands" project that includes The Highmark Group itself, and four subsidiaries. This Case Study will also cover Sirena Thomas's sub-brand: Be Made Whole.

Highmark Group is more than just a business consulting organization. They serve as a constant reminder to embrace challenges, seek opportunities, and strive for excellence in all aspects of life and business. We are the culmination of our experiences, the people we value, and the lessons we've learned along the way.

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The Situation

The client wanted to rebrand everything all at once so an initial brand was created for The Highmark Group and derivatives stemmed from it.

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The Logo

The Highmark Group logo set the color and aesthetic standard for the subsidiaries. A complete rollout of hybrid formats of the main logo wad made, giving the Brand flexibility to appear dynamically and clearly recognizable in various scenarios

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Family of Brands

Each brand shares the same color palette yet has his own personality: Highmark Huddle, Highmark Solutions, Highmark University, and Kingdom Coworking.

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Brand Guidelines

An established system to organize how the artistic brand elements should be used in order to maintain brand consistency.

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Marketing Collateral

A collection of media used to support the exposure of the Highmark brand. This included banners, tablecloth, stationary materials, and merch such as t-shirts, tote bags, and mugs. Graphics for Udemy courses were also created to stay fully on brand.

Sirena Thomas'

Be Made Whole

A strong, empowered woman's profile merged with the powerful message of "Be", representing our business's name and our mission. This symbol embodies our deep desire to inspire and uplift everyone we work with. We strive to create a safe place where everyone is welcome, accepted and celebrated. Our logo expresses our commitment to helping people reach their goals and encourages them to find strength in themselves.

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Brand Guidelines

An established system to organize how the artistic brand elements should be used in order to maintain brand consistency.

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Marketing Collateral & Brand Touchpoints

A collection of media used to support the presentation of the Be Made Whole brand. This included banners, tablecloth, stationary materials, and merch such as t-shirts, tote bags, and mugs. Additionally PMB created:

• Book Cover Design
• Brochure
• Business Cards
• Podcast Covers for the B.M.W. Life podcast

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