About the Company

Black Hen is the second restaurant venture from Felicia Wilson and Chef Daryl Harmon, offering gourmet fried chicken and soul‑food in a BYOB setting

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The Situation

The brief called for a complete overhaul of the restaurant’s visual environment, from exterior signage to every interior surface.

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The Strategy

A cohesive brand system was developed that extended into color palettes, menus, illustration (“Boss Chicks”), and all customer‑facing materials

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Brand Touchpoints & Digital Media

Menus, special‑guest menus and business cards were created, and digital channels were emphasized as the heartbeat of outreach.

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Testimonial

I came to Greg with a vision. Greg took my I vision and added the feel l was looking for! The result was the beautiful place I imagined where I could carry out my mission to run a successful resturant in old city!!
- Felicia Wilson

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