About the Company

BlackHen is the second grandchild of Felicia Wilson and Chef Darryl Harmon and was set to open just a few doors down from Amina. Its goal was to provide a BYOD option with very unique style of gourmet chicken and other soul, food items primarily in the evenings and late nights on weekends.

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The Situation

After creating a brand, the goal was to visually redo the aesthetics of the entire space from outdoor signage to every flat surface wall inside.

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The Strategy

Develop a solid and unique brand that would extend into every fiber of the structure from the ground up.

While a logo is vital for a brand, it is not all that a brand is. A brand is a business card handed out to consumers and investors, a menu handed out to customers, It is the consistent color palette on those those materials, as well as the website, that evoke familiarity and distinct emotions upon viewing them.

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Create and Aesthetic System

After creating the logo, the entire space was evaluated and taken into consideration of how to best extend the brand attributes effectively to create an experience.

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The Illustrations

As an extension of the overall brand, the logo was personified in the form of "Boss Chicks" with humanoid lead hands that represented modern, empowered business women in various aspects of life.

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The Logo

The vision and goal of this brand called for a simplistic yet stylish wordmark that was specifically designed to establish its status and quality. A complete rollout of hybrid formats of the main logo was created, giving the Brand flexibility to appear dynamically and clearly recognizable in various scenarios.

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Brand Guidelines

An established system to organize how the artistic brand elements should be used in order to maintain brand consistency.

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Testimonial

I came to Greg with a vision. Greg took my I vision and added the feel l was looking for! The result was the beautiful place I imagined where I could carry out my mission to run a successful resturant in old city!!
- Felicia Wilson

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Brand Touchpoints

• Menu
• Drink Menu
• Special Guest Menu
• Business Cards

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Digital Media

Digital media was a pivotal brand touchpoint, amplifying visibility and fostering genuine engagement with audiences. It creates dynamic connections, making every interaction a chance to strengthen brand loyalty.

We encourage embracing digital media as the heartbeat of your marketing strategy, where every click and comment counts. This includes Social Media and a professional Website.

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