About the Company

Major League Barber is a national barbering brand and live event platform hosting conventions, competitions, and educational seminars across more than 20 cities in the United States and Puerto Rico. The brand brings together professional barbers, educators, and vendors through high-energy experiences that blend culture, competition, and career growth.

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The Situation

As Major League Barber expanded into new markets, the organization needed a cohesive rebrand of the parent company and its city-based sub-brands. Each event required a full suite of visual assets to support large-scale conventions, including trade show graphics, marketing materials, apparel, and digital promotion tailored to each location.

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The Strategy

We redefined the parent brand first, then built a scalable system of sub-brand identities that could flex across cities while maintaining national consistency. The strategy focused on creating a bold, sports-inspired look that felt professional, energetic, and aspirational. This system allowed each city to feel unique while still clearly belonging to the Major League Barber ecosystem.

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The Logo

The Major League Barber logo was designed to balance approachability with a competitive, athletic edge. The visual identity communicates momentum, confidence, and success, aligning with the brand’s role as a leader in the barbering industry.

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The Sub-brands

Each city received its own custom logo derived from the parent brand. While most retained the signature Major League Barber red and blue color palette, select variations introduced localized accents and graphic twists. This approach ensured recognizability across markets while giving each event its own personality.

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Digital Media

A comprehensive social media strategy was developed for each city, promoting upcoming events, competitions, guest educators, and seminars. The digital campaigns were designed to drive attendance, build anticipation, and strengthen community engagement before, during, and after each event.

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Marketing Collateral

Event-specific marketing materials were produced at scale, including posters, tickets, hand flyers, banners, tablecloths, and trade show graphics. These assets ensured visual consistency across venues while supporting clear wayfinding, promotion, and brand presence at every event.

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Apparel Design & E-Commerce

Dozens of apparel designs were created, produced, and sold through a custom-built e-commerce platform. High-quality mockups featuring photography and video were used to showcase merchandise, reinforcing the brand’s premium and lifestyle-driven positioning.

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Positioning for Success

Through a scalable brand system and consistent execution across digital, physical, and experiential touchpoints, Major League Barber established a strong national presence. The brand now operates with clarity and cohesion across cities, supporting continued expansion, stronger event recognition, and long-term growth within the barbering community.

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