About the Company

This client required a rebrand of the parent company, Major League Barber and various sub brands that would extend across 20 cities in the US as well as Puerto Rico.

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The Situation

Tradeshow, graphics and products were needed to furnish conventions and seminars in each city.

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The Logo

The vision and goal of this brand called for a combination of approachable professionalism, with a flashy sporty look. Always active and in the mood for success.

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The Sub-Brands

With the rebrand of the parent company, Positiv-Media Bureau got to work on unique, modern, and full of attitude logos that would represent each of the cities the events would be held at.

For most of these logos, we carried over the signature MLB blue and red, but allowing for some play and special twists as needed.

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Digital Media

A rigorous social media campaign was developed for each city, promoting events, competitions, seminars, and more.

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Marketing Collateral

A series of posters, tickets, hand flyers, banners, tablecloths, and other marketing materials were created for each event.

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Apparel Design

A full rollout of dozens of shirt designs were created produced, and sold on a custom-built e-commerce platform. The designs were displayed on high-quality mockups that included photography and video.

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